the consulting side of hellokojak

I run paid growth for apps and businesses.

Ten years of it. Google, Meta, TikTok, app user acquisition.

You spend on ads. Can you say which channel brings customers worth keeping? Most teams cannot.

10+ yrs growing apps millions in ad spend managed measurement first, always

Why the numbers never add up

One sale. Three platforms. Every one of them takes the credit.

Meta that sale was mine Google mine, actually TikTok no, mine 1 real sale counted three times
so the budget follows the loudest report, not the truth

Fix what you can see first. Everything else is guessing with a budget.

Is this you?

Yes, if

  • You already spend on ads every month
  • The dashboard and the bank account disagree
  • Nobody can say what a real customer costs
  • You want the truth more than a nice report

Not yet, if

  • You have not launched
  • You are not spending on ads yet
  • You want a promised number, not a diagnosis

Not ready? The free guides on the home page will get you further than a call would.

The order that actually works

1 See clearly fix measuring 2 Build buy real events 3 Scale what works most teams start at 3
scale before you can measure and you buy noise, faster

Three ways to work together

start here

The Audit

One to two weeks. I map where the money goes, what you can and cannot see, and what to fix first.

You get a written report and a live walkthrough. Credited in full if we keep going.

USD 2,000 · fixed
then, if needed

The Build

Fix the measuring. Then build the engine: real conversion events, computable costs, a weekly keep-or-kill rule.

scoped after the audit
ongoing

Run it with me

Monthly. I run the accounts. You get a senior read every week and a plain answer to "is this working".

monthly · by scope

If you do not find the audit worth the fee, you do not pay.

What it looked like last time

A GCC fintech app. Strong organic, thin paid, and a measurement layer that could not carry the brief.

paid installs, 6 months year before after ~6x cost per onboarded user held on performance media
two to three months went into measurement before spend scaled
Broken: iOS mapping, noisy events, zero spend in the tool Fixed first, then Meta, Google, TikTok Bought the business event, not the install
the honest part

Blended cost including brand spend sat above that number, on purpose. The period also took a regional shock and a two-month platform bug. Nothing was clean. Yours will not be either.

How it works

1Send the formTwo lines about what you spend and what worries you.
2A short callI ask, you answer, and I say honestly if the audit fits.
3Scope in writingOne page: what I do, by when, for how much. You decide.

Tell me about your ads

No pitch deck needed. Write it like you would to a friend who does this for a living.

Got it. I read every one myself and I will get back to you.
If I am not the right person for it, I will say so on the call.